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The follow-up leak fix

Your next customer may already be sitting in your inbox.

Use this guide to count the enquiries that went quiet, follow up without sounding pushy, and make sure the habit sticks.

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01Find the enquiries that received no real follow-up.
02Use five messages on a schedule you can repeat.
03Give the habit an owner, a rule, and a time.

By the end, you will have:

  1. An estimate of how many enquiries receive no real follow-up.
  2. Five messages you can adapt and send on a fixed schedule.
  3. One rule that gives the habit an owner and a time.
1Find the leak

Count the people who never heard from you twice.

A customer asks for a price. You send it. They go quiet, the week gets busy, and nobody follows up.

That is not a lead problem. It is unfinished work. Count a normal month’s enquiries, then subtract the people who received more than one follow-up. The difference is your leak.

Before paying for more leads, send message two.
Fills it with a plausible small business so you can see how it works
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Fill in the numbers and your leak appears here.

2Close the hole

Use the same five-message rhythm every time.

You do not need a complicated system. You need five messages with dates.

Same day: confirm you received the enquiry and say when you will reply. Day 2: send the price or answer, with clear scope. Day 5: answer the questions people usually hesitate to ask. Day 12: ask whether the work is still on their list. Day 30: close the file and tell them they can reopen it by replying.

Make the final message a close, not another chase.
Where do enquiries actually reach you? — tap all that apply

Use the channels you already check. Do not add another inbox just for this.

3Make it survive next week

Give follow-up an owner and a time.

Follow-up disappears when it depends on memory. Write one rule, name the owner, and put the work on the calendar.

Ten minutes at the end of each day is enough for many businesses. If it stops happening, fix the process instead of blaming the person.

Your rule
Who owns it
When it happens

Pick a rule above and your commitment writes itself here.

Use a prompt only if it saves you time.

These are optional. They use anything you entered above to give you a useful starting point. Before pasting into an AI service, remove names, account details, confidential pricing, logins, employee information, and customer data. Review the answer before using it.

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